blonde woman in green soft dress

my name is Jurgita.

I've been lucky enough to live and explore many parts of Europe, but there's one place that stole my heart: Turkey. After spending six years in Istanbul, the birthplace of the first JURGI bag, I couldn't resist bringing my love for fashion to life with my brand.

As a Lithuanian designer with a passion for comfortable yet unique fashion, I draw inspiration from the people and culture of Istanbul. From the moment I arrived, I was welcomed with open arms - even though I couldn't speak a word of Turkish at first! The Turkish people's dedication to their craft and commitment to quality inspired me to create JURGI designs that are both beautiful and long-lasting.

I'm excited to share my love for Turkish culture and fashion with you through my brand. Check out our collections and let us know which one catches your eye!


Story of JURGI logo

This company means a lot to me, so I wanted to create a logo that had a deep meaning.

logo that means heart, eyes and woman’s  head

Turkish Craftsmanship

Each JURGI product is entirely handcrafted — from start to finish — by our partner atelier in Istanbul, Turkey. For over 45 years, this family-owned company has carried on a tradition of impeccable craftsmanship.

Less than ten people are involved in the entire production process for JURGI creations. We are proud that each team member has worked at the atelier for nearly 2 decades and is paid a living wage.


JURGI’s creations are a result of intense attention to detail and a dedication to great quality. Created with genuine materials and hardware that can withstand the rigors of daily life, a JURGI bag is made to last. Quality is not only a question of materials used but every piece of the production process. For this reason, our partner atelier is compliant with local environmental and safety regulations and regularly inspected by an outside work safety company approved by the Turkish government.

The “It” Factor

We all know style when
we see it. . . a kind gesture, an expression of gratitude, or (of course) a spectacular bag. We believe that JURGI’s bags — classic, yet slightly different — can uniquely reflect your own individual style. 

Only available in limited quantities, you’re sure to turn heads with an authentic handmade leather JURGI bag, no matter the situation.