In a world often obsessed with trends and logos, Jurgita—founder of the independent handbag brand JURGI—stands for something quieter, deeper, and more lasting. With roots in Eastern Europe and a design philosophy grounded in emotional connection, slow fashion, and timeless materials.

Hi Jurgita, what’s something about your industry that outsiders are probably unaware of?

<...> each setback or failure in the business journey can feel like a personal blow<...>

The Barbiecore aesthetic is brightening up runways and sidewalks alike with all things hot pink. <...>The calfskin-and-suede bag has a removable strap so you can take it from day to night effortlessly — kind of like when Barbie’s gown transformed into a mini with the magic of Velcro!

JURGI, Stahlecker’s brand, offers handmade bags in different categories spanning large, small, her LILI Collection, and now, beach bags. How it all started however, was from a love of the product and an outlook on what the fashion industry needed.

Whether you’rehoneymooning down the Shore or on the French Riviera, you’ll need a bag to schlep your beach read and sunscreen to the sand. Enter this handmade jute-rope tote from Washington Square-based handbag brand JURGI.

For moms who love style, Jurgi is here to make any last-minute gift buying that much easier with overnight shipping and a huge sale. The local brand’s handcrafted Pebbled Calfskin Totes are now $294 (full price is typically $420)